Have you heard our ad on Cape Talk or KFM Radio?
At Avansa, our mission has always been to provide South African businesses with secure, reliable, and efficient cash management solutions. In a country where cash still plays a crucial role in daily transactions, tools like our cash counting machines, counterfeit detectors, and cash drawers are essential for businesses ranging from retail outlets to hospitality venues.
How CapeTalk and KFM Helped Avansa Reach Thousands of South African Businesses
To amplify this mission and reach even more business owners, we launched a strategic radio advertising campaign on CapeTalk and KFM, two of the most trusted talk radio stations in the Western Cape. Here's what we did, and what we learned.
Why Radio? Why CapeTalk and KFM?
Radio may seem like a traditional medium in a digital world, but its reach and resonance remain powerful. CapeTalk and KFM, in particular, have a loyal listener base made up of entrepreneurs, retail managers, accountants, and small business owners—exactly the kind of people who benefit most from Avansa’s products.
Our ad campaign was designed to introduce listeners to the security, speed, and simplicity that Avansa brings to the cash-handling process. We focused on:
- Educating listeners about how cash counting machines can eliminate human error
- Demonstrating how counterfeit detection protects revenue
- Highlighting the role of reliable POS cash drawers in secure transactions
Crafting the Message
Each radio ad was carefully scripted to blend authority with approachability. We emphasized the pain points businesses face—long hours spent manually counting cash, the constant fear of accepting counterfeit notes, and inefficient cash flow tracking.
We followed up with a clear solution: “Avansa is your trusted cash management partner. Visit avansa.co.za and discover the tools that make handling cash simpler, safer, and smarter.”
The Results: Brand Awareness & Business Inquiries
In the weeks following the campaign, we saw a significant spike in:
- Direct traffic to our website
- Inquiries about bulk cash counters and counterfeit note detectors
- Sales conversions from new, first-time buyers in the Cape Town area
What stood out most was the credibility gained by being associated with reputable platforms like CapeTalk and KFM. Customers mentioned hearing about us “on the radio,” which validated our reputation.
What This Means for Our Customers
More visibility means better support and more product innovation for our users. It allows us to keep offering:
- Fast shipping on all orders
- A growing product range tailored to local business needs
- Ongoing customer education through blogs, videos, and product demos
Whether you manage a busy retail store or oversee operations in a restaurant, Avansa’s tools are designed to give you peace of mind and streamline your operations.
This radio ad journey reinforced something important: when you have a great product, it deserves to be heard. CapeTalk and KFM helped us share that message with thousands of businesses—and we’re just getting started.
Explore our full range of cash management products today and find out why more businesses across South Africa are switching to Avansa.